Only aam admi, inclusive growth, and effective delivery systems can help the Congress win elections in 2009
Even Congress insiders privately admit that the party has to search for new winning combinations, or look at modern issues, which may become its electoral mantra. One of the latter can be a combination of growth, development, and delivery. It may help the Congress to reinvent itself for the 21st century.
Therefore, it is not surprising that the Congress has decided to woo the aam admi; in some ways, it’s a strategy that the BJP tried by uniting the Hindus through its Hindutva ideology. Up to a point, the BJP did achieve its objective. But the problem for Sonia is that her initiatives are being scoffed at by both party insiders, as well as traditional supporters of the party. Even India Inc. seems to be unhappy with it.
Dilip Cherian, who heads a PR firm and is known in the corridors of power, agrees, “Today, Corporate India is demanding a cut in taxes because it feels that this year’s Budget will be pre-poor in the extreme sense. It will be the Congress’ electoral foundation for the general elections in 2009.” But the billion voters question is: will it really work in favour of Sonia Gandhi? Will the common man help the party to come back to power?
Even Congress insiders privately admit that the party has to search for new winning combinations, or look at modern issues, which may become its electoral mantra. One of the latter can be a combination of growth, development, and delivery. It may help the Congress to reinvent itself for the 21st century.
Therefore, it is not surprising that the Congress has decided to woo the aam admi; in some ways, it’s a strategy that the BJP tried by uniting the Hindus through its Hindutva ideology. Up to a point, the BJP did achieve its objective. But the problem for Sonia is that her initiatives are being scoffed at by both party insiders, as well as traditional supporters of the party. Even India Inc. seems to be unhappy with it.
Dilip Cherian, who heads a PR firm and is known in the corridors of power, agrees, “Today, Corporate India is demanding a cut in taxes because it feels that this year’s Budget will be pre-poor in the extreme sense. It will be the Congress’ electoral foundation for the general elections in 2009.” But the billion voters question is: will it really work in favour of Sonia Gandhi? Will the common man help the party to come back to power?
Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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